Autonomous Emergency Braking (AEB)

Your Ford in Good Hands

This is a very exciting time to be working in the automotive sector.

Ciar McMahon, Chairman and Managing Director, Ford of Ireland, has been with Ford for 30 years. In that time, he has worked in every facet of the business, including aftersales. There is no one

better to give us expert insights into the strides that have been made in improving the customer experience and the outlook for how the whole motoring industry is on the verge of the greatest change since Henry Ford brought motoring to the masses 114 years ago.

moncler sale It is really no understatement to say that we are on the verge of change, as tumultuous as the change brought about when the Model T Ford made it possible for the average man and woman to experience the life changing benefits of moncler sale

moncler jacket sale Ongoing cheap moncler jackets advances in technology are helping to usher in a new era of smart mobility and autonomous driving. The building blocks of autonomous driving are the car safety systems that Ford has been at the forefront of developing and making available in mainstream models like Fiesta, Focus and Mondeo. Here, I am thinking of technologies like Electronic Stability Control (ESC) which we standardised on Focus moncler jacket sale

before it moncler mens jackets was widely available from other manufacturers. Autonomous Emergency Braking (AEB), available on our new Fiesta, is a key element of autonomous driving which intervenes to avoid an imminent collision if the driver does not moncler outlet sale react. In fact, Ford is the manufacturer with the largest test fleet of autonomous driving vehicles in

cheap moncler coats However, no matter how high tech and connected cars become, they will still all need to be regularly serviced to ensure they are operating at optimum levels. Indeed, in the brave new world of autonomous driving, I would contend that vehicles will need to be constantly monitored by manufacturers to ensure safety is the number one priority. I am sure there will be widespread use of remote monitoring for this purpose, but it points up the fact that technology will lead to more, and not less, vehicle servicing. cheap moncler coats

moncler sale outlet It is amazing for me to think of the change in the industry that I have witnessed over the last 30 years. And whatever about the technological developments that have brought about vast improvements in the levels of safety and dependability of moncler sale outlet

vehicles, it is also interesting to note how the whole business of vehicle servicing has evolved too.

cheap moncler Technology and transparency are the watchwords of the new vehicle servicing world. Harnessing technology to better serve our customers is key in our business but what really seals the deal is the personal service that provides openness and transparency. cheap moncler

moncler outlet store A very good example of that openness at Ford is how we are the first manufacturer to provide check a service whereby the technician can provide a short video of the customer car from moncler coat the ramp in the garage direct to the customer smartphone or tablet, which graphically shows the elements of the car that may need remedial action. The customer is thus fully informed on any replacement / repair work that may need to be carried out and he / she can give moncler outlet store

moncler jackets outlet The new world of vehicle servicing and customer service are areas where Ford has been recognised as an industry leader. For decades now, the company has realised that providing attractive, fun to drive, safe, efficient cars is a key part of our business. But equally, we recognise that the company will not win the trust or the repeat business of the customer if we do not get the customer aftersales service right. It is no exaggeration to say that our aim is to make Ford a customer service centric organisation that also makes and sells vehicles moncler jackets outlet

moncler factory outlet I jest slightly, but it is no joke that a company can neglect customer service and still hope to prosper. It moncler sale is for this reason that we have put so much time and effort into improving the customer experience moncler sale outlet at our service workshops across Ireland. If you haven been to a Ford service workshop for a while, I would encourage you to give them a try next time your vehicle needs a service. moncler factory outlet

I think you will be pleasantly surprised. In particular, if you drive a Ford, of cheap moncler sale any age, you will see that a Ford approved service centre is the best place for you to have your vehicle serviced. Our technicians are college educated specialists who spend five to seven years in training, and all of

that time is spent learning every aspect of Ford models. Quite simply, no one is monlcer down jackets better trained to look moncler outlet online after your car.

moncler outlet online The old maxim: do business with people is what drives everything we do and, in spite of the efficiencies that customer service technologies can bring, that is why personal contact is at the centre of our customer service and aftersales strategies. moncler outlet online

cheap moncler outlet FORD FACT 1 cheap moncler outlet

moncler outlet According to industry insiders and buy moncler jackets the results of Ford own research, there is little or no significant difference in cost between Ford and non Ford outlets. While the training of technicians and the special parts used may be slightly more moncler outlet

costly, labour is only one part of the overall servicing costs. Some non Ford workshops charge higher prices for often low quality parts. Ford technicians are required, however,

cheap moncler jackets to use factory original parts. These are higher quality and are far less likely to lead to further servicing. Ford is so confident about their pricing, that they have a Price Match Guarantee. Ford will match the price to any like for like quote for service/parts offered by any local non Ford outlet. cheap moncler jackets


Using a Ford workshop guarantees quality. A non Ford workshop cannot guarantee the same peace of mind to customers that a Ford workshop can. Another vitally important point to consider when it comes to where to service

moncler outlet jackets your car is this: Ford servicing protects the resale value of your vehicle. You will get more for a moncler outlet store Ford that has an official service moncler outlet jackets

cheap moncler jackets sale history. What more, every Ford technician carries out an electronic health check cheap moncler (Ford eCheck) on every vehicle that comes through the workshop and then presents the results to the customer. Ford technicians also have access to specialised information on every Ford vehicle sold which gives them more background on anything that could be wrong. Non Ford workshops do not have this ability. Also, in the unlikely event cheap moncler outlet that you break down while on the road, you and your vehicle will be brought back to your nearest Ford Dealer by the AA with the Service Activated Roadside Assistance (SARA). Ford looks after their customers and goes the extra mile literally! This makes them a unique customer focused service, one that cannot be matched by non Ford outlets. cheap moncler jackets sale


As you may be gathering by now, no one knows your Ford vehicle like a Ford Workshop Technician, who are specially trained experts in all Ford models. All of the technicians are licensed by the Ford Motor Company and they follow an

moncler outlet uk extensive training programme. After completing this programme, many go on to Ford Senior technician level and become Ford Master technicians. moncler outlet This special training ensures that all Ford technicians are incredibly familiar with your Ford vehicle and its technology. As a result, they are able to identify problems more accurately and quicker than anyone else. This reduces the cost of any repair needed. Ford new video reporting technology also means technicians can explain the service and repair work to customers with a clear video (Ford Video Check). Technicians can see exactly what needs to be done as can customers, so there are no surprises along the way. moncler outlet uk


moncler outlet sale You are only guaranteed original Ford parts in a Ford workshop. Parts used cheap moncler coats by non Ford workshops can be completely unknown. This brings the quality and safety of those parts and the servicing itself into question moncler outlet sale.

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